Graphic design can increase profits
Have you ever looked at a web page or brochure and thought, "This looks a bit dated or tired?" It may seem like a simple process, but visual communication can make a difference to a company’s success, whilst poor design can only do harm.
Graphic design can make a difference and help stop the company image becoming outdated, or if they want to explore new markets as trends and styles change – nobody wants to make similar mistakes to Woolworths (or "Walter's Palm Toffee" for those with very long memories). Most successful company images change very little, maintaining the main style, while changing slight details to stay relevant. This is vital for maximising continued profits in the future.
The initial investment to achieve the right logo or brochure design will ultimately increase profits and gain exposure to the widest possible audience of clients. Of course care must be taken to choose the right designer for your needs. Do not think that a cheaper service will deliver long term satisfaction.
I'll be continuing this theme in future news article.