I've covered a wide spectrum of marketing fields and am passionate about digital strategy and new learning.



Digital projects, including:

Bacardi 8 rum - microsite



View examples of recent website's I've worked on elements as part of the team:




Flash animated banners for PPC and Affiliate use: Animated Samples


At 192.com I create and code all the responsive XHTML promotional emails and most CRM /RTM emails


At 192.com, my main responsibility is to hand-code all HTML for promotional, CRM, RTM and re-engagement emails. In 2014 it's essential to reformat everything for potential customers that may view on smartphones and other devices as well as for all computers and all broswers (Firefox, IE, Chrome chiefly). Some syntax also needs to reflect different inbox opens, principally for Outlook, Gmail, Yahoo, BT, AOL and Hotmail. Of course some formatting has to be specially tailored using media queries for iPhone and Android use. Sometimes this will also involve 'hiding' secondary message information.

Some past creative concepts have been originated by myself, though the Head of Marketing has final say on the actual wording. Image designs are retouched and sliced in photoshop and then coded using HTML best practices, including (alt tags; text to image ratio; ascii code; personailsation; images optimisation). My code is always evolving to reflect current trends and each promo has to take into account A/B testing, opt-outs, deliverability, ascii tags, optimised images, tracking codes for Sitecatalyst. Also as you'll know, it's vital for design to engage customers, with some segmentation needed dependent on opens, CTR attributes - all these elements have lead to greater revenue's for 192. Over the last 3+ years our purely online brand has evolved to be highly ranked in the UK with almost 12 million monthly uniques.

ESP platforms I have used to different levels of expertise are currently Epsilon/Dream, Emailvision in 2011 (now SmartFocus), Sign-UpTo also in 2011 and more recently Silverpop since March 2014.

2014 samples: Responsive 1

2014 samples: Responsive 2

2014 samples: Responsive 3

2013 example promo email: Non responsive html

2013 sample: Non responsive html

One of my other main responsibilities is originating all of the Adobe Flash banners for PPC and Affiliate use.
I implement some additional icons and social media image work. You can see an example of these and others at 192's Family Records page. Also in the past B2B promo email HTML, CTAs, mastheads and icons for former subsidiary 192business/Experian.

192 graphics



2010 promotional B2C email campaign ideas and initial coding. I was part of the website creative ideas team, for christmas page views (Online is crucial for survival of the retailers), layered photoshop files initially - then developed by UI and UX. Some day-to-day work involved liasing with developers.


Whilst at NLA 2007-2010, I was part of a team working on pharmaceutical digital and advertising work. We worked on several websites, including 40over40.com for Lilly and test4glaucoma.com

headliceadvice.net website

Website project. Here are the original flattened PSD designs:



Present Aid HTML email 2010


More work samples available on request. One 2010 freelance project I worked on was for a major sports retailer with mouse over effects when products viewed.